Spark Plan

3 Month Strategic Growth Package

The Spark Plan is a focused, three-month program engineered to deliver measurable short-term impact for seasonal campaigns, product launches and time bound growth initiatives. In addition to creative design and campaign execution, this expanded version integrates market research, competitive analysis, in-depth market evaluation, and brand building work to ensure decisions are evidence based and outcomes are aligned with your commercial objectives.

Core Objectives

Deliver a fully integrated short term marketing campaign with measurable returns.

Provide strategic market and competitor insight to shape targeting and positioning.

Strengthen brand messaging and visual coherence to maximize campaign performance.

Included Services

Market Research & Business Evaluation
Primary and secondary research to assess market size, demand signals, customer segments, and channel suitability. Includes a concise market brief with actionable implications for the campaign.

Competitive Analysis & Benchmarking
Landscape mapping of direct and indirect competitors, benchmarking across creative, pricing, channels and messaging, plus a SWOT analysis and opportunities matrix

Brand Building & Positioning
In-depth evaluation of your brand’s current positioning, core messaging, and visual identity. Recommendations for positioning, value proposition refinement, and a short-form brand messaging framework for campaign use.

Comprehensive Creative Design
Professionally produced campaign assets (posters, banners, social creatives, ad creatives) aligned with the recommended positioning and channels.

Strategic Digital Marketing
Setup and optimization of Google and Meta campaigns, audience targeting informed by research, and conversion tracking implementation.

Content Development
High-quality copy and creative concepts for landing pages, ad copy, and social content consistent with the brand messaging framework.

Performance Measurement & Reporting
Weekly performance dashboards, KPI tracking, and a final 3-month evaluation report with insights and recommended next steps.

Dedicated Consultation
Regular strategic checkpoints with a named account lead to align execution with business goals.

Deliverables & 3 Month Roadmap

Month 1 — Research & Strategy

Market brief primary + secondary findings
Competitor landscape report and SWOT
Target audience segmentation and recommended channels
Campaign strategy & positioning statement

Month 2 — Creative Development & Setup

Brand messaging framework (headlines, value propositions, tone)
Creative asset set for ads and social (static + basic motion as required)
Landing page / campaign page copy and layout
Ad account setup, tracking and QA

Month 3 — Launch, Optimize & Report

Campaign launch and daily/weekly optimization
Weekly performance reports and optimization recommendations
Final evaluation report: results, ROAS/CPA analysis, learnings, and a 90-day growth roadmap

Ideal For

Organizations running seasonal promotions or short product launches.

Businesses that require evidence-based targeting and competitor insight before committing to longer program.

Companies seeking a rapid brand uplift alongside measurable marketing outcomes.

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