1 Year Comprehensive

12 Month Strategic Partnership

The 1 Year Comprehensive Plan is a full-service, strategic partnership for organisations that require sustained, evidence-based marketing and brand development. Over twelve months we combine deep market research, competitive intelligence, brand building, creative production, performance marketing, and organisational enablement to deliver long-term value and a scalable growth engine.

Included Services

Market Research & Business Evaluation

Primary research (surveys, customer interviews, stakeholder workshops) and secondary research (market sizing, category trends, channel economics).
Customer journey mapping and purchasing behaviour analysis.
Segmentation and prioritisation of high-value audiences.
Formal market brief with strategic implications and opportunity sizing.

Competitive Analysis & Benchmarking

Detailed landscape mapping of direct and indirect competitors.
Benchmarking across product positioning, pricing, channel mix, creative, messaging and go-to-market tactics.
SWOT, gap analysis and competitor tactics matrix with recommended countermeasures.

Brand Strategy & Positioning

Brand audit and in-depth evaluation of current assets, voice, and perception.
Clear brand positioning statement, value proposition, and tone-of-voice guidelines.
Brand Architecture and visual guideline recommendations to ensure consistency across campaigns and touchpoints.
A practical, short-form Brand Playbook for immediate campaign use and future scaling.

Integrated Marketing Strategy

12-month marketing plan and prioritized channel mix (paid search, paid social, SEO, content, email/CRM, partnerships, AML/PR where applicable).
Media planning and budget allocation aligned to business objectives and seasonality.

Creative Development & Content Production

Production of a scalable creative asset library: ad creatives (static + motion), social templates, landing pages, email templates, and sales/brand collateral.
Ongoing creative iterations informed by performance data and A/B testing.

Performance Marketing & Organic Growth

Strategy, setup and continuous optimization of paid campaigns (Google, Meta, programmatic where relevant).
SEO baseline, technical fixes, and content roadmap for organic growth.
Full CRM/email automation strategy to drive retention and LTV.

Conversion Rate Optimization & Analytics

Landing page design, A/B test plan and continual conversion optimization.
Implementation of analytics stack, event tracking and attribution model.
Custom dashboards and automated reporting.

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